Sr. Product Marketing Manager - Contractor
Description
ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement.
ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.
- Technical Product Content – Turn product technical details into pre-recorded demo tutorials, FAQs, ‘how-to' product presentations and maintain ‘how-to’ messaging so that it can be easily understood by cross-functional marketing team members to repurpose across channels and content.
- Product Launches – Align with the release operations product marketing peer to understand ‘how-to’ content needs to drive product positioning internally and externally for new launches.
- Product Growth – Work with product management to document the customer lifecycle and the in-platform user experience using our existing tools. Collaborate in an ongoing review process with product management of key user initiatives, data analysis on user experiences gaps and growth opportunities.
- Bachelor's degree in marketing or related field
- 5-10 years of B2B product marketing and/or technical content marketing experience (SaaS preferred)
- Experience working directly with customer success, product managers and engineering teams
- Ability to work independently
- Strong organizational and project management skills
- Technical communication skills including translating technical concepts into ‘how-to’ presentations, demos, and other content assets
- Experience with ON24 is a plus
- Data-driven and experience executing growth strategies through A/B testing, user acquisition, expansion and retention is a plus
- Experience with Pendo is a plus